Gagan Choudhary is one of India’s top automobile content creators, and he is known for his detailed and honest car reviews. With over 1.8 Million subscribers on his YouTube channel, he sometimes uploads travel vlogs and has plans for aviation content.
Recently, he did a live stream on his channel sharing his life journey and how YouTube began. Choudhary also spoke about how he reviews any car and what his earning sources are that keep the business running.
For the last 8 years, he has been testing every other car and other vehicles driving them on different roads and situations and sharing his experience on YouTube. He loves it so much that he wants to do it lifetime if it would be a profession for the time being.
YouTube Journey
Gagan Choudhary hails from Jaipur, Rajasthan and has been passionate about cars and automobiles since childhood. He began YouTube in 2015 by making some tech videos, then pivoted to automobiles and today he is a well-known content creator in this niche.
But before YouTube, he also used to run a telecom blog called Plandekho.in where he used to write about telecom news and plans.
In 2016 when he was 23 years old, Choudhary left his part-time job without any concrete decision and started making regular videos on YouTube. Since then he has made over a thousand videos and guided people on buying the best car as per their requirements.
By education, he’s from a medical background but loved learning and sharing about automobiles since childhood. He also runs an automobile blog, Gaadify.com and today most of his time is spent around cars and the automobile industry.
The business of car reviews
After having driven and reviewed over a thousand cars, today the moment he gets into a car he can feel the pros and cons of it. Talking about his experience and the trustworthiness of his videos, Choudhary shared the criteria of his evaluation and judgement of any car he reviews on his channel.
He said that there are not any set criteria but he looks at everything — from the interior, exterior, and performance to the feel of driving the car on different roads and situations.
Gagan also shared where he gets the cars from. In the beginning, he used to source the vehicles from local people and dealers. Today, most companies have some review units that they provide to influencers to test for a few days. He even sources some cars from his viewers too.
He often goes on international trips to see a new piece of technology and drive new cars that are not available in India.
YouTube earnings
Most YouTubers earn money from two major sources, YouTube Partner Program (YPP) and brand sponsorships. YPP is the ad revenue from advertisements that run on one’s YouTube videos and then many brands directly pay the creators to talk about their products and services.
As shared on his live stream, Gagan Choudhary earned around 30-33 Lakhs rupees from YouTube ad revenue in the whole year 2024. It doesn’t even meet the yearly expense of around 40 Lakhs in the salary of his four teammates, fuel and other expenditures.
Brand sponsorship is the main earning of his channel and that’s what keeps the business sustainable. He has not revealed the amount he charges a company for a promotion but as per the industry standards, it might be in lakhs. Overall, his channel would be making more than a crore every year.
If he does an integrated promotion or a fully sponsored video, Choudhary makes sure that proper declaration is shared with the viewers. He also opened up about some problems in the industry, one being not declaring paid promotion and the other being making sensational videos for some views and likes.
In the last 2 years, every video he has created has a transparency note describing from where he sourced the vehicle featured in the video, how he tested it, and most importantly if the video is a paid promotion.
This is what makes him different, and why people love to watch the videos of Gagan Choudhary even if the same car has been reviewed by other creators.
