Varun Mayya, a tech entrepreneur and content creator, is revolutionising how videos are made by fully automating the process using AI technology. Through his unique method, Varun creates an AI avatar of himself that appears in videos, mimicking his face, voice, and hand movements.
This digital clone helps him produce more than 1,000 videos each month, racking up millions of views across social media platforms.
Varun’s biggest challenge as a content creator was staying consistent in posting videos regularly. To solve this, he replaced his physical presence with an AI avatar using a platform called Hume AI. This avatar can generate videos in minutes without the need for constant filming.
AI Tools for Digital Avatar Videos
Scriptwriting: Varun uses AI like ChatGPT to turn simple bullet points into full scripts, maintaining his unique voice and style.
Voice Cloning: With ElevenLabs, an advanced text-to-speech tool, the AI generates natural-sounding voiceovers that match Varun’s tone. To improve accuracy, Varun trained the model by reading common YouTube words aloud for better pronunciation.
Video Generation: The avatar’s lip-sync and gestures are made realistic with the help of AI video platforms like HeyGen, creating videos that closely resemble real recordings.
Visuals and Thumbnails: AI tools such as Flux and Runway ML generate eye-catching thumbnails, backgrounds, and motion graphics to enrich content.
Though much of the production is automated, final editing is still done by human editors to polish the videos before publishing. Varun’s workflow can produce a video within 15 minutes of an event, much faster than traditional media outlets.
By combining AI with a skilled editing team, Varun Mayya’s channels reach about 60 million views per month across Instagram, YouTube, and other platforms. This fast, large-scale content production allows Varun to focus on creativity and strategic growth instead of repetitive filming.
Varun stresses that AI should be used ethically, with transparency about AI involvement, and never to deepfake others without consent. He believes AI will be a powerful partner for creators, helping scale content while preserving authenticity.
Varun Mayya’s AI-driven approach is setting a new standard in digital content creation, enabling creators to produce more, faster, and with higher quality than ever before.
