British YouTube pioneer and entrepreneur KSI (Olajide Olayinka Williams “JJ” Olatunji) has officially announced he is developing an original anime series alongside business partner and WWE Superstar Logan Paul.
The revelation came in a sprawling 30-minute vlog released Tuesday, which also documented high-budget collaborations with American streaming sensation IShowSpeed in Qatar and kindness content creator MD Motivator in London.
In a segment filmed inside a car, KSI reads from a script for the upcoming animated project, revealing that he will voice a character named “Caro” while Paul will voice “Lucan.”
The 32-year-old creator described the venture as a “dream come true,” noting that he is “putting his all” into the voice acting, including every grunt and scream.
The project appears to be in active development, marking a significant content pivot for the duo behind the hydration beverage giant Prime.
The vlog captures a whirlwind schedule for the Sidemen co-founder, showcasing the global scale of his current content operations.
In Doha, Qatar, KSI filmed promotional content for the upcoming Match for Hope charity football event. This segment featured an ATV race against IShowSpeed (Darren Watkins Jr.), the erratic and wildly popular American streamer known for his devotion to Cristiano Ronaldo.
The race, which KSI claimed to win despite Speed’s protests, highlights the cross-border influence of modern creator collaborations.
Back in the UK, the video pivoted to philanthropy. KSI teamed up with MD Motivator (Zachery Dereniowski), a creator famous for viral acts of kindness, to surprise a family at KSI’s old primary school.
The duo gifted a brand-new car and £25,000 (approx. ₹26.5 lakhs) to a local family, as well as a cash donation to his former teachers. This segment aligns with a growing trend of “philanthropy porn” (high-production charitable content) that has dominated the platform in recent years.
The video also touched on the continued expansion of the Prime brand. KSI was seen recording promotional TikToks for a new “Snowball Slushy” flavour, further cementing the integration of his content and commerce businesses.
KSI continues to be a titan in the creator economy. With over 40 million subscribers across his channels and a billion-dollar beverage brand, his move into traditional media formats like anime suggests a strategy to secure legacy beyond algorithmic trends.
