Janvi Chheda, the veteran television actress widely recognized for her role as Inspector Shreya in the long-running crime series CID, officially entered the creator economy with the launch of her personal YouTube channel.
The 42-year-old performer, who also gained prominence as Sugna Singh in the landmark social drama Balika Vadhu, released her debut video, marking a significant transition from traditional broadcast media to digital content creation.
Chheda stated that the platform will serve as an honest extension of her life, focusing on beauty, fashion, and motherhood rather than the scripted glamour of her previous television career.
The move comes after Chheda took an extensive seven-year hiatus from the entertainment industry to focus on her family and raise her daughter, Nirvi.
During her first vlog, she explained that her life has moved in chapters, shifting from a demanding acting career to a period of quiet introspection and domestic responsibility.
She emphasized that starting a channel at 42 is an effort to step out of her comfort zone and connect directly with an audience that may be navigating similar life transitions or balancing multiple roles.
Aspiring creators often look to established celebrities for cues on how to manage their digital presence and engagement.
Chheda noted that her space will grow slowly, prioritizing authenticity over high production value or a dramatic “comeback” narrative.
She expressed a desire to share simple beauty routines and real travel moments, signaling a move toward the lifestyle niche which remains one of the most popular categories for new creators in India.
Chheda first rose to fame in 2007 with the show Chhoona Hai Aasmaan and later became a household name through major roles on Sony TV and Colors TV.
Her career peak saw her appearing in crossover episodes of popular sitcoms like Taarak Mehta Ka Ooltah Chashmah before she stepped back from acting in 2018.
While recent reports have linked her to a potential return in the second season of CID, her foray into YouTube suggests a dual strategy of maintaining her television legacy while building a personal brand through direct-to-consumer video content.
