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Content Creators

Unbox Therapy: How Lewis Hilsenteger Turned Simple Unboxings into World’s Top Tech Channel

The Canadian creator’s straightforward reviews and viral moments have reshaped how millions discover and evaluate consumer technology online.

Tanu Rawat
ByTanu Rawat
Content Writer
Tanu Rawat is an enthusiastic content writer with a Bachelor's in Journalism and Mass Communication, who writes about the creator economy and creators' news.
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November 23, 2025 Google Preferred Source
Unbox Therapy YouTube Success Story

Lewis Hilsenteger, the creator behind the massively popular YouTube channel Unbox Therapy, has become one of the most influential figures in online tech content. Since launching the channel in 2010, he has built a global community of more than 24.7 million subscribers and accumulated over 5 billion views, establishing Unbox Therapy as a go-to destination for honest and engaging gadget reviews.

What began as a simple idea, inviting viewers to share the excitement of opening new tech products, has now grown into one of the largest and most trusted tech channels on the platform.

Hilsenteger started Unbox Therapy from his basement, producing videos on his own and focusing on the core experience of unboxing. His direct, no-nonsense delivery quickly resonated with viewers who valued transparency in tech reviews. 

The format allowed audiences to see devices up close, understand how they worked, and form unbiased impressions before making purchasing decisions. His approach also opened the door for a broader shift in how tech creators produced content, emphasizing authenticity over overly polished presentations.

A major turning point for the channel came in 2014 with the now-famous “Bendgate” video. In the clip, Hilsenteger demonstrated that the iPhone 6 Plus could bend under pressure, a discovery that spread rapidly across the internet and sparked industry-wide discussions on smartphone durability. 

The viral moment significantly boosted Unbox Therapy’s visibility, bringing millions of new viewers to the channel and highlighting the impact Hilsenteger could have on the broader tech conversation.

As the channel grew, so did its production quality and range of featured products. While smartphones and laptops remain central to the content, Unbox Therapy now covers an extensive mix of consumer electronics, accessories, and emerging gadgets. 

Hilsenteger’s collaboration with videographer Jack McCann enhanced this evolution, allowing the duo to create clean, visually compelling videos while keeping the spotlight firmly on the products themselves.

Beyond YouTube, Hilsenteger continues to expand his presence across social media platforms. His Instagram account, which has amassed more than 2.9 million followers, serves as an additional space for product previews, tech updates, and behind-the-scenes glimpses into ongoing projects. 

The channel’s influence is reflected in how frequently companies seek out Unbox Therapy for product exposure, viewing Hilsenteger’s reviews as a critical touchpoint for tech-savvy consumers.

With more than a decade of consistent content and a loyal global audience, Unbox Therapy remains a defining force in the digital tech landscape. Lewis Hilsenteger’s blend of curiosity, clarity, and consumer-first insight continues to shape how millions explore, evaluate, and stay informed about the latest technology.

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