Meet Pranay Kapoor, a senior product marketing manager at YouTube, who recently completed 50K subscribers on his channel, and shared his challenges of balancing a full-time job with making videos.
In a video with his wife, Pranay talked about starting from scratch and growing his audience. His story offers helpful advice for people who want to make videos while managing a full-time job.
Pranay Kapoor is a Product Marketing Manager at YouTube, working in the Asia-Pacific region. He studied commerce at Hans Raj College, Delhi University, and later earned an MBA from the Indian School of Business, Hyderabad. He also studied for some time at Duke University in the USA.
Pranay has worked for top companies like Google Play, Google Search, and Ola. He uses his marketing and finance knowledge in videos focused on money tips, product reviews, and smart spending advice.
Pranay began making videos using just his phone, emphasising the importance of good sound over fancy video equipment. He tried many types of videos before finding success with content about credit cards and buying secondhand cars.
He faced challenges like low views and scepticism from his family, but stayed determined. His advice to new creators is simple: “Don’t take yourself too seriously.” Keep creating videos, learn from mistakes, and improve over time.
Pranay balances his channel with a full-time job by managing his time carefully and getting help with video editing. His Ironman training also taught him discipline and focus, which helps him stay consistent.
YouTube Channel Growth Tips
- Stay creative even during slow times.
- Handle negative comments calmly.
- Making videos helps develop new skills.
- Success takes patience and hard work.
- Growing a channel is a slow process, but worth it.
Pranay’s story encourages anyone wanting to start a YouTube channel or a side project to keep trying, no matter how small their beginnings.
