In a digital world filled with quick content and shrinking attention spans, one YouTube channel stands out for making curiosity cool again. Answer in Progress, a Canadian educational YouTube channel founded by Sabrina Cruz, Taha Khan, and Melissa Fernandes, has transformed learning into a global movement.
With over 1.6 million subscribers and nearly 100 million views as of 2025, the channel blends humour, creativity, and intellect to help people rediscover the joy of asking questions and finding answers.
Answer in Progress is not just another learning platform; it’s a story about turning curiosity into creation. It breaks down complex ideas ranging from conspiracy theories to social issues, all told through engaging visuals and lighthearted storytelling.
Their videos don’t just inform, they invite viewers to think deeply while laughing along the way, something that has earned them both credibility and community on YouTube.
The story begins with Sabrina Cruz, born on April 22, 1998, in Toronto, Ontario. A lifelong learner, Sabrina began making YouTube videos in her early teens under the name NerdyAndQuirky back in 2012. As her style and vision evolved, she rebranded to Answer in Progress, focusing on bigger questions and deeper ideas.
Sabrina’s academic background, holding a bachelor’s degree in Mathematics, Economics, and Statistics from the University of Toronto, helped shape her analytical approach to storytelling. But it was her natural curiosity and creative spark that brought Answer in Progress to life.
The channel itself was born out of frustration. Sabrina, along with her high school friends Taha Khan and Melissa Fernandes, grew tired of the rigid and test-driven education system they’d grown up in.
They wanted to rebuild the feeling of excitement that real learning brings. So they set out to make the kind of content they wished they had in school: fun, intelligent, and full of wonder.
Their content style draws inspiration from Vox’s data storytelling and the creative flair of Casey Neistat and Yes Theory, making each video a unique blend of information and personality.
While Sabrina often takes centre stage as the presenter and writer, Answer in Progress thrives because of teamwork. Her co-founders bring vital expertise that completes the creative puzzle.
Taha Khan dives deep into data-driven storytelling, often researching topics for months to understand trends, algorithms, and cultural shifts behind their viral hits. His ability to turn research into narrative makes the videos both factual and fascinating.
Meanwhile, Melissa Fernandes, the channel’s creative producer, ensures that every video maintains high production quality and visual polish. According to her LinkedIn profile, Melissa manages everything from concept to editing, giving Answer in Progress its signature aesthetic and pacing.
Together, the trio embodies collaboration at its best, balancing logic, creativity, and storytelling to produce educational content that feels as immersive as your favourite documentary but as friendly as a chat with a friend.
The secret to their success lies in how they approach learning. Each video begins with a simple question, “Why do we feel tired?” or “How do conspiracy theories start?” and unpacks it using humour, research, and personal insight.
According to interviews with the creators published by Descript’s “How They Made It” series and features on YouTube Creator Insider, their content sparks curiosity instead of lecturing viewers. It’s designed to make people think for themselves, helping audiences connect the dots between knowledge and everyday life.
This formula has led to high-profile collaborations with Red Bull, Google, and the History Channel, all of which recognise Answer in Progress as one of the leading names in digital education.
What truly sets Answer in Progress apart is its strong sense of community. The team uses Patreon to maintain close contact with supporters, inviting them into their creative process and even taking topic suggestions for new videos.
Combined with brand sponsorships and ad revenue, this model sustains their channel while keeping it independent and authentic.
The creators also make a point to discuss their creative challenges and behind-the-scenes struggles openly, a move that builds trust and transparency with their audience. This kind of honesty has turned casual viewers into loyal fans who see the creators as genuine educators, not just entertainers.
Today, Answer in Progress stands as a global symbol of how digital creators can reshape education. Sabrina Cruz, now recognized as a thought leader in the field, has spoken at TEDx events, VidCon panels, and continues to host science and learning-focused projects like Crash Course Kids.
The team plans to explore more investigative formats and experimental storytelling to push the boundaries of educational content. Their journey proves that learning doesn’t have to be boring; it can be bold, emotional, and deeply human.
As Sabrina and her team continue to build their creative universe, they’re redefining what it means to “teach” in the digital age. Through curiosity, humour, and a willingness to keep learning, Answer in Progress reminds us that education is not about having all the answers; it’s about being brave enough to keep asking questions.
