Beebom’s latest YouTube release, titled “I am done with this,” has triggered wide discussion across India’s technology and creator communities by directly questioning why so many Indian tech apps surge briefly and then vanish from public attention.
The video examines the repeated pattern of homegrown platforms experiencing a burst of popularity tied to patriotic sentiment, only to lose users once the initial excitement fades.
Its central argument states that downloads driven by nationalism cannot sustain a product that lacks innovation, stability, or features matching global competitors.
The discussion begins with Arattai, a messaging app that once topped India’s app store charts after a wave of calls to “support Indian apps.” Beebom points out that the platform soon slipped out of the top 100, becoming a case study in how hype cannot replace quality.
The video explains that many of these apps are often shipped quickly, without core features such as end-to-end encryption or a refined user experience. As a result, users who initially switch out of patriotic motivation end up returning to established platforms like WhatsApp or Instagram when performance gaps become clear.
Beebom extends the analysis to short-video and microblogging platforms that emerged after TikTok and Twitter faced disruptions in India. Despite sizable demand, government interest, and a moment of opportunity, several replacement apps lost momentum due to inconsistent performance, limited innovation, or a lack of a supportive ecosystem.
The video argues that a successful platform must offer not just an alternative but a genuinely compelling reason for users to stay. Without reliability or distinctive features, mass migration back to global services becomes inevitable.
A significant portion of the video discusses India’s dependence on foreign tech infrastructure. Beebom highlights that China, in contrast, has built parallel versions of nearly every major global platform, ensuring resilience against geopolitical or regulatory shifts.
India, however, remains reliant on foreign companies for messaging, content creation, cloud services, and even critical systems like UPI-compatible applications. According to the video, this creates vulnerabilities that could pose risks if international tensions or sanctions were ever to disrupt access to these tools.
Beebom concludes with a direct message for the Indian tech ecosystem, stating that the focus must shift from emotional marketing to strong engineering and user-first design.
The video emphasises that a product cannot succeed simply because it is “Made in India,” and calls on developers and companies to prioritise long-term innovation over short-lived campaigns. The creators assert that meaningful progress requires consistent investment in technology, thoughtful design, and features that meet global standards.
By examining the failures of several high-profile apps and placing them within India’s larger digital landscape, Beebom’s critique has resonated with viewers seeking accountability and higher expectations for the country’s tech ecosystem.
The video suggests that the path forward will require less reliance on patriotic appeal and a stronger commitment to building products that users genuinely want to keep using.
