Opraah, formerly known as OpraahFX, announced its official company rebranding, dropping its original suffix to reflect a premium identity as it targets 250 crore rupees in turnover for the 2027 fiscal year.
The leading Indian creator-first influencer marketing and talent management company revealed the change following an impressive 200% year-on-year revenue growth.
Founded by early YouTube creator Pranav Panpalia and gaming influencer Mansi Panpalia, the agency represents over 500 exclusive creators who collectively reach more than 300 million subscribers on YouTube.
The company decided to shed its original name after expanding heavily into new lifestyle verticals like fashion, beauty, and fitness over the past year.
This strategic diversification allowed the agency to execute over 500 brand campaigns for major global corporations including Samsung, Netflix, and OpenAI.
Pranav Panpalia established the firm in 2017 after realising that domestic AdSense economics, which is YouTube’s monetisation program that pays video creators a share of advertising revenue, did not match Western creator earnings.
He shifted his focus to the domestic influencer marketing sector at a time when the industry was still in its infancy in India.
Co-founder Mansi Panpalia built her own substantial digital following under the creator moniker Magsplay while simultaneously helping scale the business operations from both the brand and creator perspectives.
The executive leadership emphasised that the suffix removal is not just a cosmetic update but a reflection of their scaled operations.
Pranav Panpalia stated that the original name was appropriate for a company finding its footing, but it no longer fits an enterprise closing in on a ₹250 crore valuation.
Five verticals, one premium positioning
Opraah now operates across five specialised verticals: OP Gaming, OP Glam, OP CAP (its creator accelerator program), OP Entertainment and OP Fitness. Together, they give Opraah a full-funnel view of the creator economy that single-category agencies can’t match.
Notably, the growth has come without an acquisition spree or outside capital push. Opraah has made only a handful of small acquisitions and says it has no IPO plans, betting instead on organic growth and internal team-building in what remains a fundamentally people-driven industry.
“The creator economy in India is no longer a side channel. It’s the primary way culture gets made and sold,” Pranav said. “Opraah exists to make sure brands invest in that shift with the right strategy and the right respect for the creators driving it.”
The agency currently manages top-tier Indian digital icons such as Sourav Joshi, Mythpat, Techno Gamerz, and Slayy Point. It facilitates annual collaborations with up to 5,000 digital influencers across diverse sectors including technology, automobile, and fast-moving consumer goods.
