Famous television actor and model Dayanand Shetty announced the official launch of his new production venture and YouTube channel to deliver original movies and shows directly to internet audiences.
The veteran performer, best known for his decades of work in the Indian television industry, revealed he is establishing a digital media presence under his new banner, Daya Shetty Production.
Speaking directly to fans on a YouTube video, Shetty explained that the pivot to online content creation will serve as an independent pipeline for upcoming narrative projects, web shows, and personal video blogs.
The strategic expansion marks a significant transition for the small-screen icon from traditional television broadcasting into the rapidly growing Indian creator economy.
Audiences can expect a diverse slate of programming from the newly minted digital creator, who promised to deliver independent films, fresh episodic concepts, and raw behind-the-scenes footage from his upcoming shoots.
Shetty admitted that entering the social media landscape took considerable time due to his historical hesitation with online networks, though persistent requests from his loyal fan base ultimately motivated the transition.
The digital channel intends to capture highly sought-after behind-the-scenes content and location diaries that feature the natural camaraderie of his production team.
Aspiring creators can look at this development as a case of traditional talent migrating downstream to tap into high-margin monetization models, where video creators earn directly from ad revenue splits, localized sponsorships, and direct consumer engagement metrics.
Establishing an independent production page allows legacy creators to maintain complete creative freedom over their intellectual property without relying on commercial broadcast networks or strict programming executives.
Shetty rose to nationwide prominence playing the role of Senior Inspector Daya on the police procedural television series CID, which holds the distinction of being India’s longest-running television show.
The physical powerhouse actor, who began his professional life as a champion shot put and discus thrower in Maharashtra before a leg injury shifted his focus to the performing arts, has accumulated a massive cross-generational following since his television audition in 1998.
Beyond his iconic 20-year television tenure, Shetty has appeared in major commercial motion pictures such as Johnny Gaddaar and Singham Returns, bringing established mainstream star power to his newly created digital media platform.
