Gaurav Taneja, better known to millions as Flying Beast, has built one of India’s most trusted digital identities through fitness, family, and flying. But in recent years, the IIT Kharagpur graduate, former pilot, and YouTube sensation has been charting a new course, this time in business.
With two successful startups under his belt, Beast Life, a fitness supplement brand, and Rosier Foods, an organic wellness company, Taneja has transformed from a popular content creator into a serious entrepreneur shaping India’s D2C (Direct-to-Consumer) landscape.
Born in Kanpur, Gaurav Taneja’s story has always been one of reinvention. After graduating from IIT Kharagpur, he began his career as a commercial pilot. But his passion for fitness soon took flight on YouTube, where his first channel, FitMuscleTV, offered honest advice on bodybuilding and nutrition.
Later, his vlogging channel Flying Beast, co-created with his wife Ritu Rathee, became a massive hit for its mix of humour, family life, and authenticity. Today, across multiple channels, Taneja commands a fan base of nearly 9 million subscribers.
It was through this journey that Taneja noticed a major gap in India’s health and fitness market, trust. With countless imported and unverified supplements flooding the market, he saw an opportunity to create something reliable and homegrown.
In August 2024, that vision became reality with the launch of Beast Life, a brand that promised ingredient transparency and genuine quality.
Beast Life wasn’t just another influencer product drop; it was a full-scale brand launch. Co-founded with Raj Vikram Gupta (an IIM Ahmedabad alumnus and CEO) and Varun Alagh (co-founder of Mamaearth), the brand became an overnight sensation. Within just one hour of launch, Beast Life clocked ₹1 crore in sales.
In its first year, it hit a ₹50 crore GMV (Gross Merchandise Value) milestone and achieved positive EBITDA, proof that the brand was not just popular but profitable.
Ownership of the brand reflects a professional structure: Taneja holds 40% equity, Alagh 30%, Gupta 15%, and 15% is reserved for ESOPs. Cricketer Rinku Singh even invested ₹1.9 crore at a ₹120 crore valuation. By mid-2025, Beast Life was tracking an Annual Recurring Revenue (ARR) of ₹80 crore, numbers that most startups only dream of.
Even after appearing on Shark Tank India, Taneja kept Beast Life self-sustained and profitable, using his loyal online community as the brand’s biggest marketing engine. His pitch is simple: quality first, hype later.
He’s even gone as far as offering cash rewards to anyone who can prove adulteration in his products, underscoring his confidence in the brand’s authenticity.
After conquering fitness, Taneja shifted focus to food and launched Rosier Foods in early 2024. The venture taps into his farm in Gujarat, where Gir cows produce A2 milk for traditional Bilona ghee and raw honey. The goal is simple: bring authentic, farm-fresh products directly to health-conscious urban Indians.
Unlike other celebrity brands, Taneja’s marketing is refreshingly personal. He takes viewers behind the scenes, visiting his farm, showing the production process, and even delivering products to fans. This transparency-driven approach has made Rosier Foods stand out as more than a business; it feels like an extension of his values.
What sets Gaurav Taneja apart is how he blends entrepreneurship with social accountability. Both Beast Life and Rosier Foods promote local sourcing, traceable ingredients, and strict quality control.
Every supplement comes with an authenticity code, and customers can verify each batch online. Through his videos, Taneja often discusses the realities of running D2C startups, the supply chain hurdles, influencer marketing ethics, and the importance of financial discipline.
Despite his growing business portfolio, YouTube remains his foundation. This financial freedom allows him to self-fund his ventures without relying heavily on investors or risky collaborations.
