When most young professionals are still figuring out how to save their first salary, Anant Ladha was already teaching millions how to invest it. The Kota-born finance expert, who holds credentials as a CA, CFA, CFP, and LLB, has become one of India’s most trusted voices in personal finance.
Through his YouTube channel, “Invest Aaj For Kal,” Anant has made financial literacy not just accessible but genuinely engaging, for over 25 crore Indians. His relatable, jargon-free style has turned complex topics like mutual funds and SIPs into everyday conversations across homes and classrooms.
Born in 1995 in Kota, Rajasthan, Anant grew up surrounded by conversations about markets and money. As the third child in a business family, he was inspired by his father, Pankaj Ladha, a respected financial advisor. By the age of 14, Anant made his first stock market trade, an early sign of the financial instinct that would later define his career.
After completing his schooling in Kota, he pursued commerce at H.R. College of Commerce & Economics in Mumbai, going on to earn multiple qualifications, including Chartered Accountant, Chartered Financial Analyst, Certified Financial Planner, and a law degree.
Before becoming a YouTube sensation, Anant gathered real-world experience at Ernst & Young and Hem Securities, eventually serving as Head of Research at his family’s financial firm. This mix of solid technical knowledge and hands-on market exposure helped him gain the credibility that would later draw millions to his channel.
In 2020, Anant decided to merge his love for finance and teaching by launching “Invest Aaj For Kal.” His mission was simple yet ambitious to help Indians make informed financial choices without the fear or confusion that often surrounds money.
Within two years, the channel had crossed 2.5 million subscribers and 350 million views, earning Anant YouTube’s “Creator on the Rise” badge and a coveted spot on the Forbes Asia 30 Under 30 (Finance & Media) list in 2025.
His videos, covering stock market basics, SIP planning, IPO analysis, and women’s finance workshops stand out for their clarity and humor. Instead of flashy promises, Anant focuses on discipline and real-world application.
He’s credited with helping thousands take their first financial steps: over 6,000 mutual fund accounts and 25,000+ stockbroking accounts have been opened through his referrals. According to Café Mutual Funds, he’s now India’s highest SIP distributor, a remarkable achievement for a YouTuber-turned-finance mentor.
But Anant’s influence extends far beyond YouTube. In May 2022, he co-authored the bestseller “13 Swing Trading Strategies” with his father, a book that sold over 100,000 copies within days of release. His three TEDx talks, frequent TV expert appearances, and collaborations with the Rajasthan government and other influencers have made him a familiar and respected name in India’s finance ecosystem.
His social media presence continues to grow, with over 6 million followers across platforms. On Instagram, his short, practical finance tips won him the “Best Finance Creator 2025” award by Navabharat Times, along with other media honors that recognized his educational impact.
What makes Anant Ladha stand out is his transparency and ethics in a space often marred by hype. He consistently warns viewers against risky IPOs, trending scams, and overconfident trading advice, urging them instead to build wealth patiently and responsibly. As of October 2025, there’s no record of controversy or misleading conduct tied to him, an impressive feat in India’s fast-evolving “finfluencer” space.
Anant’s journey, from a 14-year-old stock trader in Kota to one of India’s most trusted financial educators is proof that financial wisdom can be both powerful and approachable. Through Invest Aaj For Kal, he has turned money management into a mass movement, proving that good advice, when shared honestly, can change the nation’s financial future, one video at a time.
