Meet Khushi Tongia, a 24-year-old Chartered Accountant from India, who is turning heads on YouTube with her honest and open journey of building a startup in public, a lifestyle brand ‘The Sun Edit’.
Posting on her channel @khushitongia, she is showing her followers the real hustle, struggles, and small wins that come with being a first-time entrepreneur.
Khushi’s YouTube and Instagram reels give viewers a behind-the-scenes look at her entrepreneurial process. Instead of just sharing big milestones, she posts about daily challenges, financial worries, and even her own doubts.
In her reel “Turning Failure into Fuel for Success,” Khushi talks openly about setbacks and how she learns from them to become stronger.
This approach not only inspires others but also resonates with young founders facing similar fears.
Her content stands out because it’s raw, simple, and based on actual events. She shares what worked for her, mistakes she wishes she’d avoided, and the realities of starting a business with limited resources.
Khushi believes in sharing her business-building journey as it unfolds. Her videos walk viewers through early-stage planning, confronting self-doubt, learning new skills, and the ups and downs of launching and marketing a business in India. She often highlights the importance of adaptability, community feedback, and mental resilience.
Her reels and vlogs, such as those about roadmap planning and “lessons from a startup journey,” are simple, honest, and easy to relate to. This transparency helps followers connect with her, seeing real battles, not just highlight reels.
With a growing community on both YouTube and Instagram, Khushi is becoming a new voice for “building in public” in India’s startup space. Young founders and aspiring entrepreneurs follow her for advice, encouragement, and a sense of not being alone in the hustle.
Khushi Tongia’s journey shows that sharing the full startup story, failures and all, not only inspires others but helps entrepreneurs stay accountable and learn faster.
