Prominent educational creator and entrepreneur Mohammad Kashif has solidified his position as a leader in the Indian creator economy as his YouTube channel, Dear Sir, surpassed 20 million subscribers.
Kashif, who co-founded the platform in 2016 alongside Waqas Malik and Adi, has transformed the channel from a small supplemental learning project into one of the largest digital classrooms in the world.
Based in New Delhi, the team focuses on simplifying complex English grammar and mathematics for students who often lack access to expensive coaching centres or high-end private tuition.
The success of the platform is built on a unique teaching methodology that blends high-energy delivery with relatable, everyday humor.
Kashif frequently utilizes an exam-oriented approach, which prioritizes the specific topics and patterns most likely to appear in competitive or board exams.
This strategy has led to massive organic growth, with individual videos on English tenses and parts of speech garnering over 60 million views each.
By focusing on high-retention content, Dear Sir has mastered the YouTube algorithm to reach students in the furthest corners of India.
Aspiring creators can learn from Kashif’s commitment to a free-to-access model, which he has maintained despite the lucrative temptation of launching high-priced private applications.
While many educators move toward a “walled garden” approach by locking content behind paywalls, Kashif has focused on building a massive top-of-funnel through YouTube. This has allowed the brand to diversify into book publishing and career guidance series without alienating its core audience of learners who rely on free resources.
The journey to 20 million followers was not without significant hurdles for the founder. Before finding his footing as an educational influencer, Kashif faced personal health challenges that left him bedridden for a year and interrupted his pursuit of a Chartered Accountancy (CA) qualification.
During this period of recovery, he turned to YouTube to refine his communication skills and eventually discovered his talent for teaching. He later pursued a degree in law, further adding to his credentials as a multi-disciplinary mentor for the youth.
Today, Dear Sir is recognised as more than just a tutoring channel; it is a full-scale educational startup that bridges the gap between traditional schooling and digital literacy.
The channel recently expanded its reach by launching specialised verticals for English-speaking and career counselling, featuring interviews with Indian Foreign Service (IFS) officers and industry CEOs.
With over 2.2 billion total views, the platform continues to set the benchmark for how educational content can be both entertaining and academically rigorous in a competitive digital landscape.
