Lifestyle and food vlogger Aayush Sapra released a pointed response video addressing ongoing allegations of content plagiarism involving fellow creator Nishu Tiwari.
The conflict surfaced following a broader controversy between Nishu Tiwari and Thugesh, a prominent commentary YouTuber Mahesh Keshwala, regarding the duplication of video thumbnails, titles, and formats.
Sapra, who manages a successful daily vlog channel with over 1 million subscribers, used his latest upload to clarify his stance on the “copying” culture prevalent in the Indian creator economy.
He specifically addressed Tiwari’s recent claims that many creators, including Sapra himself, draw heavy inspiration from international creators or each other without giving due credit.
During the video, Sapra admitted that while he has looked at international trends for a “zero-rupee living” challenge, his execution and implementation remained original.
He countered Tiwari’s narrative by alleging that she had previously replicated his specific video ideas, titles, and thumbnails during a period when her channel was significantly larger than his.
Aayush Sapra emphasized that while larger creators often debate these issues publicly, smaller creators frequently have their original concepts taken by bigger channels without any acknowledgement or shout-out.
The vlogger expressed frustration that Tiwari is currently demanding credit and respect from Thagesh, a much larger creator, while allegedly failing to provide the same courtesy to smaller creators she may have been inspired by in the past.
Sapra noted that he had previously given Tiwari a shout-out in his own videos when covering similar topics, a gesture he claims was never reciprocated.
Nishu Tiwari, the protagonist of the recent drama, is a well-known lifestyle vlogger who has built a massive following on YouTube.
The ongoing spat highlights a growing tension in the Indian digital space regarding intellectual property and the ethical responsibilities of top-tier influencers toward the burgeoning community of smaller independent artists.
Sapra concluded by urging the creator community to maintain mutual respect regardless of subscriber counts. He suggested that the sequence of reply videos should come to an end to focus on quality content rather than public feuds.
