Meta, the parent company of Facebook and Instagram, announced the launch of several new generative artificial intelligence features for Facebook, including a tool that turns static profile pictures into short animations.
The update, powered by Meta AI, allows the social network’s 2.1 billion daily active users to apply motion effects to their existing headshots to express different moods or celebrate seasonal events.
Meta confirmed that the rollout is part of a broader strategy to enhance creative expression and maintain the platform’s relevance among younger demographics, specifically Generation Z.
The hallmark of the update is the animated profile picture, which utilizes AI to simulate motion from a single uploaded photo. Users can choose from a variety of preset animations, such as a friendly wave, a heart gesture, or wearing a virtual party hat.
Meta recommends using a clear, front-facing portrait of a single person to achieve the most realistic movement. This feature essentially creates a short, looping video file that acts as a digital avatar, providing more life to the user’s personal page than a traditional still image.
In addition to profile changes, the company is introducing a feature called Restyle for Facebook Stories and Memories. Stories are temporary photo or video updates that vanish after 24 hours, while Memories are automated highlights from a user’s past activity.
The Restyle tool allows users to change the aesthetic of these images using Meta AI prompts. Creators can select from styles like “anime” or “illustrated” or use a text-based prompt to change lighting, color schemes, and backdrops, such as swapping a bedroom background for a cityscape.
The social media giant is also updating the standard text post, a staple of the platform for two decades. Users can now access animated backdrops for their written updates by clicking a rainbow-colored icon.
These backgrounds include moving elements like falling leaves or ocean waves, intended to make text-based sharing more eye-catching in the crowded news feed.
Meta indicated that more seasonal and festive backgrounds will be added throughout the year to help users mark holidays and special occasions.
This move marks a return to motion for Facebook profiles, which briefly supported looping profile videos before the feature was retired in 2022 due to low adoption.
By using generative AI, Meta is making it easier for creators to produce high-quality visual effects without needing professional editing skills.
While some analysts suggest the feature may appeal most to the platform’s established older user base, the integration of “anime” filters and AI prompts is a clear nod to the creator economy’s demand for high-utility, low-effort creative tools.
