Prabhjot Singh, the prominent Indian moto-vlogger and adventure content creator better known to his 4.6 million YouTube subscribers as Jatt Prabhjot, has officially launched his own retail brand, Lugare.
The new venture marks a strategic transition for the New Delhi-based influencer, moving from traditional ad-supported digital media into the direct-to-consumer ecommerce sector.
The Lugare digital storefront is now live, offering a collection of lightweight, multi-compartment travel bags specifically designed for long-distance bikers and lifestyle travelers.
Singh’s expansion underscores a rising trend in the creator economy, where independent personalities leverage established audience trust to build sustainable product-based revenue streams that reduce dependency on YouTube AdSense revenue.
The product line serves as a culmination of Singh’s personal experience documenting his road trips across India and beyond.
During his career, he frequently identified a lack of specialized, high-capacity gear that could securely store delicate camera equipment, power banks, and personal items without compromising the user’s mobility.
By integrating his real-world feedback into the bag design, Singh aims to provide a functional solution for his community of followers who often follow his travel itineraries.
He emphasized that the business is built on a long-term vision, opting for a phased product rollout to maintain quality control and logistical efficiency as the startup scales.
This commercial milestone follows an eleven-year professional journey that began while Singh was balancing full-time work as a software engineer and part-time shifts at his family’s retail store.
His digital platform, which has grown to include over 2.9 million followers on Instagram, began in 2015 as a passion project with minimal resources.
Over the past decade, he has evolved from filming on borrowed equipment to managing a professional media operation that has supported his family’s transition from modest beginnings to significant financial stability.
The announcement serves as a direct invitation to his audience to participate in this new chapter, with the creator encouraging fans to share their experiences with the gear across his social media platforms.
