Britannia turned everyday humour into a nationwide conversation by featuring the viral star behind the “10 wala biscuit ka packet kitne ka hai ji?” meme. The original clip, where a customer innocently asks about biscuit pricing, snowballed across Instagram and social media, spawning endless parodies and remixes.
On September 18, Britannia dropped its official reel with the meme creator, and the internet erupted again. The video quickly drew nearly 200,000 likes and flooded feeds with playful biscuit banter, showing how a brand can turn simple, local jokes into powerful storytelling tools.
By embracing the trend, Britannia blurred the line between consumer-generated humour and professional advertising, making its campaign feel authentic and rooted in real culture.
This wasn’t Britannia’s first brush with meme magic. Earlier in 2025, the brand capitalised on another viral moment when a creator mispronounced “croissant” as “Prashant” during a bakery quiz. The slip turned into comedy gold, and Britannia wasted no time.
They rebranded their croissant packaging as “Prashant,” temporarily changed social media handles, and even sent special hampers to the meme’s creator. With the cheeky tagline “Prashant, naam to suna hi hoga,” the campaign exploded online.
Celebrities, creators, and everyday fans joined the joke, while trending hashtags drove millions of interactions. More than a stunt, the “Prashant” campaign boosted brand recall, engagement, and even sales, cementing Britannia as a leader in quick, culturally-tuned marketing.
What makes Britannia stand out is its sharp instinct for moment marketing, jumping on social trends at lightning speed to build genuine conversations.
Unlike traditional celebrity endorsements, meme tie-ins feel organic, hyper-relatable, and more cost-effective. A pack of biscuits or a croissant becomes more than a snack; it becomes a pop-culture symbol.
By rooting its campaigns in humour, relatability, and inclusiveness, Britannia taps into the digital heartbeat of Gen Z and millennial India.
Whether it’s riding the meme wave or rolling out thoughtful campaigns like the 2025 “HEADLINES” chai-and-biscuit ads or Pride Month collaborations with Parle, the brand balances fun with values, keeping its cultural relevance intact.
Brand communications and multiple news reports confirm both the “Prashant” and “10 wala biscuit” campaigns as authentic, timely, and highly successful. They’ve not only created huge online buzz but also reinforced Britannia’s identity as a youth-friendly, culturally savvy brand.
Together, these campaigns show how Indian snack marketing is being rewritten. Britannia has proven that the best advertising doesn’t always come from glossy shoots or A-list ambassadors; it can come from a local meme, a funny slip of the tongue, and the willingness to laugh with your audience.
