Varun Mayya’s entrepreneurial journey is captivating India’s startup and creator communities. From quietly building Aeos with his wife and co-founder Achina Mayya, they’ve transformed the Bengaluru-based company into a bootstrapped powerhouse of 500+ staff, 25,000 sq ft of office space, and a growing reputation as India’s first true media-tech empire.
After previous ventures like Jobspire and Scenes, Varun and Achina launched Aeos in 2022 as a parent company with a radically different model.
Aeos is not just an agency; it’s a closed-loop content machine, where content creation, distribution, talent scouting, and Gen AI innovation fuel each other under one roof.
Unlike most startups that chase VC funding, Aeos scaled up organically, reinvesting profits and doubling down on word-of-mouth results.
The Aeos story began with a handful of core team members, remote experiments, and swift pivots. By prioritising B2B clients (over consumer-facing services) and leveraging their own viral channels, Varun and Achina built a brand trusted by 800+ companies, from Indian unicorns to global giants like Redbull, Amazon Prime, IPL teams, Godrej, and Lenovo.
Today, Varun has also built his personal brand around AI and deeptech, and is known for creating his own digital avatar for making videos completely automated with AI tools.
Aeos Labs Deep Tech and Automation
The company uses proprietary Gen AI automation to produce content at a massive scale, blending data, creative direction, and technical excellence without compromising depth.
Subsidiaries Galore
Aeos is set up as a holding group, spinning off successful experiments into separate companies with full management teams.
Standout examples include YAAS Media (content-as-a-service, leveraging Gen AI cost advantages), Aeos Labs (AI campaigns and avatars), and Aeos Games (makers of the upcoming AAA video game “Unleash the Avatar,” a modern Indian retelling of Ramayana).
Content and Distribution
More than 50 original Instagram channels, YouTube brands, and viral sub-projects are run under the Aeos umbrella, often gaining millions of views per month. Some of them are AevyTV, Full Disclosure, Varun Mayya, Breakdown, 100xengineers, Overpowered, and many others.
Cohorts like AevyTV Video School have trained 3,000+ editors, creating a talent pool powering projects and brand channels.
Achina Mayya, Aeos’s COO, is the force behind operations, talent, and culture. She runs rigorous experiments across AI + content and spins out winning ideas as fully equipped companies within the group, maintaining a collaborative but focused environment even as the company quadruples headcount.
Her previous honours, including national recognition from Times Internet, reinforce her sharp eye for scaling tech and content businesses.
Today, Aeos and its flagship brands generate over 400 million organic views per month and have become essential players in marketing, gaming, and AI content for India’s biggest and fastest-growing companies.
Varun and Achina are eyeing new frontiers, more original IP, further expansion, and cutting-edge experiments in AI-powered content and gaming infrastructure.
Their journey isn’t just about automation or numbers: it’s a blueprint for building creator-led businesses that scale with integrity, innovation, and no outside pressure, inspiring a new generation of creatorpreneurs to bet on themselves.
