Elegance and luxury lifestyle creator Anna Bey revealed she has been navigating a midlife crisis for the past three years, a transition that has led her to shut down multiple businesses and step away from her traditional content niche.
Speaking to her audience of millions, the 39-year-old influencer explained that the shift began unexpectedly at age 36, despite her life appearing successful on paper.
Bey stated that the high-society circles and luxury interests that defined her brand for two decades began to lose their lustre, prompting a period of deep confusion and emotional burnout.
The transition has resulted in significant changes to her professional and personal life over the last year. Bey confirmed she closed several of her businesses to simplify her daily routine and reduce the immense pressure she felt while maintaining her brand.
She also shared that she has stopped frequent international travel and has remained free from her previous shopping addiction for nearly three years. These moves were part of what she described as an emotional burnout that made her previous identity feel suffocating rather than fulfilling.
Bey explained that she is currently in the “in-between stage” of a midlife transition, a period characterized by letting go of an old identity before a new one has fully formed.
During this phase, she admitted to experiencing a significant creative block that caused her to be largely absent from her YouTube channel throughout 2025. She noted that while she previously focused on catering to the algorithm, she is now prioritizing authenticity over viral growth.
The creator’s new direction will focus on what she calls the alignment stage, where inner values match an outer lifestyle. Bey told her viewers that while she still values elegance, she will no longer focus primarily on fashion or high-society etiquette.
Instead, she plans to share more personal updates about her journey and topics that provide genuine fulfillment, such as mindset and personal growth. She emphasized that she now prefers a quiet life in nature and authentic social interactions over the “fake” nature of high-profile events.
Anna Bey is a prominent figure in the “Level Up” community, known for teaching women about elegance, etiquette, and navigating affluent social circles. Since launching her channel, she has amassed a massive global following by sharing tips on how to enter high society and refine one’s personal image.
This recent announcement marks one of the most significant pivots in her career, as she moves away from the specific niche that originally brought her international fame.
