For many Indian Gen Z internet users, the name Shirsh Bajpai signals the rise of smart entertainment on YouTube. Before he became the creative brain behind Aevy, Shirsh was better known as PapaOcus, his cult-favorite channel that explored gaming, digital culture, and youth trends with sharp video essays.
Based in Bengaluru and armed with a degree in Business Management Studies (Marketing) from the University of Mumbai, Shirsh turned his early interest in editing into a career.
Collaborations with big creators like CarryMinati and Saiman Says boosted PapaOcus to more than 50,000 subscribers. His essays on internet culture, delivered with wit and insight, built a loyal audience that craved thoughtful takes on the Indian digital scene.
The big leap came in June 2022, when Shirsh joined forces with entrepreneur Varun Mayya to launch Aevy TV. While Varun shaped the brand’s vision, Shirsh stepped in as co-founder and content head, leading everything from video strategy to editorial direction.
Under his guidance, Aevy quickly emerged as one of India’s fastest-growing edutainment platforms. Millions of monthly viewers now tune in for smart, fact-based discussions on careers, business, and technology.
Behind the scenes, Shirsh manages a 15-member editorial team that obsesses over every frame, retention curve, and production detail, ensuring each video isn’t just watched but remembered.
Shirsh’s expertise goes beyond Aevy. He has been a technical consultant for Varun Mayya’s larger YouTube network and has shared his strategies in The Content Creator Handbook (Penguin Random House). From algorithm mastery to editing workflows, his advice has become a playbook for aspiring creators.
He believes data and narrative must work together: content should be both informative and engaging. This philosophy has shaped not just Aevy, but also other creator-led channels that prioritise substance over clickbait.
Long before Aevy, Shirsh was experimenting with podcasting and storytelling formats on PapaOcus. He hosted “PBTB,” appeared on platforms like TagMango and Spotify, and earned a reputation as one of the first in India to merge video essays with humour and cultural critique.
As his audience grew, Shirsh made the difficult decision to step away from freelance editing and commit full-time to content creation. His internet persona, curious, sharp, and a little experimental, made him relatable to an entire generation of young Indians navigating the online world.
Today, Shirsh Bajpai stands at the intersection of creativity, entrepreneurship, and education. His journey from PapaOcus to Aevy TV reflects the evolution of India’s digital ecosystem: smarter content, sharper storytelling, and a belief that the internet can both entertain and enlighten.
With Aevy’s rapid growth and Shirsh’s strategic vision, he isn’t just producing viral videos; he’s building the blueprint for India’s modern edutainment revolution.
