Airlearn, the AI-powered language learning app created by Unacademy founders Gaurav Munjal and Roman Saini, has taken the top spot on the App Store’s education charts after launching a viral collaboration with popular comedians Samay Raina and Kunal Kamra.
The strategic partnership has pushed the app ahead of global giants like Duolingo, Google Classroom, and Physics Wallah, marking a major moment in India’s fast-evolving edtech landscape.
The campaign’s success stems from a sharply written video and a viral Instagram reel that playfully celebrates India’s linguistic diversity. In the ad, Samay Raina finds himself in a chaotic aeroplane scene, trying to make flight announcements in multiple Indian languages as passengers insist on hearing messages in their mother tongues.
His comic attempts at translating into Marathi and Kannada, paired with Kunal Kamra’s trademark humour, deliver laugh-out-loud moments that tie neatly into Airlearn’s brand message.
The punchline, “I’ll learn Tamil in two days with Airlearn,” lands perfectly, as Kamra appears dressed in a traditional Tamil outfit, leaving audiences in splits.
The result? Millions of views, thousands of shares, and a surge of new downloads that propelled Airlearn to the top of India’s education app rankings. For users, the ad doesn’t just entertain, it introduces an app built to make language learning easy, engaging, and culturally relevant.
Airlearn is built on a conversation-centric, AI-driven model designed to compete directly with language platforms like Duolingo. It offers lessons in Spanish, French, German, Japanese, Korean, Chinese, Russian, Italian, Hindi, and English.
What sets it apart is its gamified XP system, smart dialogue practice, and short, practical grammar lessons. With more than 2 million users across 150 countries and over 10 million lessons completed in a single month, Airlearn’s engagement levels are now on par with industry leaders.
After stepping down from their executive roles at Unacademy, Munjal and Saini have poured time and resources into making Airlearn a global name in language learning.
Recent reports suggest the app has 70,000 daily active users, 17,500 paying subscribers, and an annual recurring revenue of around $2 million. The platform’s biggest user bases are in India, the U.S., and the U.K., with Spanish and French emerging as the most popular languages learned.
The viral campaign is being seen as a masterclass in influencer-led marketing, a space where Airlearn has found its voice by blending humour with purpose. At a time when India’s edtech sector faces funding constraints and market consolidation, Airlearn’s rise signals that smart storytelling and local relevance can still drive massive growth.
With its unique features and relatable messaging, the app isn’t just teaching languages; it’s rewriting the playbook for how education brands can connect with digital audiences.
