Popular Indian comedy creator and digital influencer Jagjyot Singh, widely recognized by his online handle Aapka Jags, officially launched his own full-service creative and branding agency named Aapka Works.
The announcement, shared across his social media channels, marks Singh’s formal transition from an independent entertainer into an entrepreneurial agency founder.
The venture aims to assist both budding digital creators and established corporate brands in navigating content strategy, scriptwriting, video editing, and audience growth execution.
Singh revealed that the launch of Aapka Works is the culmination of eight months of background preparation, with the last three months specifically dedicated to building an internal team and brainstorming operational frameworks.
According to Aapka Jags, the agency plans to monetize by charging clients for comprehensive creative management, promising to scale digital footprints through structured storytelling and audience psychology.
The service offering spans the entire lifecycle of digital production, from the initial ideation phase to final algorithmic distribution.
For aspiring influencers trying to establish their niche, the agency promises to handle end-to-end execution, which includes scripting, video editing, and growth optimization.
Singh noted that the primary motivation behind the venture was a desire to professionalize the insights he gathered over a decade in the Indian creator economy.
Throughout his 10 years in the industry, he has collaborated with hundreds of commercial brands and developed multiple successful content IPs.
The expansion into a B2B agency model comes at a time when Singh maintains a strong digital presence, boasting over 450K followers on his primary Instagram profile, and over 900K subscribers on YouTube.
His comedy sketches and situational point-of-view reels consistently generate high engagement, with recent individual videos amassing anywhere from 200K views to over 2 million views. He also managers other pages and social media channels.
