Popular internet entrepreneur, content creator, and bestselling author Ankur Warikoo announced the launch of his latest book, “Winning People Without Losing Yourself,” aiming to provide a roadmap for navigating social dynamics without sacrificing personal integrity.
Published by Penguin Business, the new title serves as a non-fiction guide designed to help young professionals and aspiring creators manage the complexities of human behaviour and social influence in a high-pressure digital age.
Ankur Warikoo, who rose to prominence as the founding CEO of Groupon India and the co-founder of lifestyle platform nearbuy.com, describes the work as his most personal project to date, drawing heavily from his own transition from a chronic people-pleaser to a leader who prioritizes healthy boundaries.
By addressing the psychological friction of modern networking, the book seeks to equip a new generation of Indian talent with the emotional intelligence required to build lasting influence without falling into the trap of burnout or self-betrayal.
The core of the book addresses the cultural conditioning that often forces individuals, particularly those in the Indian workforce and creator economy, to prioritize the needs of others at the expense of their own mental well-being.
Warikoo shares that for much of his career, he operated as a people-pleaser who found it impossible to say no, leading to a state of exhaustion.
He explores the concept of resentment, which he identifies as a toxic byproduct of saying yes to others when one truly wants to refuse, and offers strategies for choosing responses over impulsive reactions.
To help readers apply these concepts, the book is structured as a series of concise, one-page insights that can be read in a few minutes. This format is intended to fit the busy schedules of modern professionals while providing practical tools for high-stakes interactions at work and at home.
Warikoo emphasizes that true influence is not about manipulation or authority, but rather about the integrity and goodwill one maintains even when they are not in the room.
The release marks a significant addition to Warikoo’s growing portfolio as a career catalyst and digital educator.
With a following of over 15 million across social media platforms, including nearly seven million subscribers on YouTube, Warikoo has transitioned from a high-profile startup executive to one of India’s most recognized voices in personal finance and professional development.
His previous titles, including “Do Epic Shit” and “Get Epic Shit Done,” established him as a fixture on the Nielsen bestseller lists in India.
Beyond his writing, Warikoo continues to influence the Indian startup ecosystem through his online school, WebVeda, which focuses on career success skills for young Indians.
He is also a prolific angel investor in more than 30 companies, often mentoring first-time entrepreneurs to help them avoid the common pitfalls of the business world.
This latest book reflects his continued focus on consumer behaviour and the “soft skills” that he argues are more critical for long-term success than formal degrees or technical expertise.
