Popular Indian music composer, singer, and digital content creator Arjuna Harjai has officially announced the launch of his new technology venture, Profily, a web application engineered to address the persistent link-in-bio problem for digital influencers.
The announcement follows months of development by Harjai alongside his tech collaborator, Yaman, while the team has been based in the United Kingdom.
Profily functions as a smart search and management ecosystem that allows users to paste a short-form video link from platforms like Instagram, TikTok, or YouTube to instantly retrieve the artist’s relevant streaming and affiliate links.
By bridging the gap between passive video viewing and active consumer interaction, the platform aims to streamline the monetization funnel for independent digital creators who often struggle with disorganized web directories.
The architecture of the platform addresses a major pain point in the creator economy: the inability to include clickable, platform-specific links within short-form video content.
Rather than forcing fans to navigate through confusing link-in-bio menus, Profily allows creators to design a unified, searchable experience where every video serves as a gateway to their various online touchpoints.
Harjai and his team have spent significant time fine-tuning the backend infrastructure, recently dedicating intense nine-hour programming sessions to ensure the system is prepared for global public adoption.
This initiative marks a significant strategic pivot for Harjai, who has built his reputation over the last decade as a prominent musical contributor to Indian cinema.
Moving from commercial music production into software product design, the creator is now applying his experience with media distribution to the broader creator economy.
Harjai and his spouse, Divya Harjai, currently maintain a collaborative digital lifestyle broadcasting channel that has amassed over 1.6 lakh subscribers and thousands of published videos.
Managing this expansion has required Harjai to implement strict financial discipline and operational efficiency within his media enterprise.
In recent vlog updates, Harjai emphasized the necessity of calculating accurate returns on investment before outsourcing professional production crews or investing in new infrastructure.
For aspiring creators, this reflects the delicate balance between high-end production values and long-term business sustainability, as creators learn to mix personal, self-managed content with scalable digital tools.
